Aug 28, 2026
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AI
What an AI agent should never do in your ad account
Automation is great at bids and budgets. It's terrible at offers. Here's where we draw the line, and why.
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What we're learning.
Short, practical notes on paid media, SEO, automation and AI — written from real accounts, not press releases.
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Paid media
SEO
Automation
AI
Analytics
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Aug 14, 2026
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Paid media
Blended CAC is hiding your worst channel
One number for all channels feels tidy. It also lets a losing channel ride on the back of a winner for years.
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Jul 30, 2026
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SEO
How to get cited by ChatGPT (it's mostly good writing)
We tracked 200 queries for six months. The pages that got cited had three things in common.
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Jul 9, 2026
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Automation
The 60-second rule for inbound leads
Reply in under a minute and conversion roughly doubles. Here's the exact routing setup we use.
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Jun 18, 2026
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Analytics
Server-side tracking, explained to a CFO
Why your reports and your bank account disagree, and what it takes to make them match.
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May 27, 2026
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Paid media
We turned off 40% of a client's spend. Revenue went up.
A case study in incrementality testing and the courage to trust the result.
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